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We’re the talk of the town! Below, check out the latest buzz about BeThree...
BeThree is featured in the November, 2008 issue of Colorado's largest magazine, 5280!
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Is Burger King making you look like the Fat Albert? Are you looking to start a healthier lifestyle? If you are, then you should consider signing up for Bethree.com’s daily newsletter. With the newsletter, you’ll receive tips on how to have a healthier over all lifestyle. The newsletter runs down through the hottest products and diets that should allow you to look a little more like Paris Hilton and less like Fat Albert. The daily newsletter concept is really good. While most sites use newsletters to draw the public to their site, all of the information you need will be delivered to your inbox. This is great for today’s hectic routines; in where most people don’t have time to sit down and read about how bad Mc Donald’s is for them. Signing up takes a minute at most, and you’ll instantly start receiving updates from this site, which is looking out for you and your health.
Mashable’s Take: BeThree is a new women’s oriented site that delivers editorial content across a number of categories like nutrition and recipes, lifestyle and trends, travel, and fitness and beauty. From the content perspective, BeThree isn’t interactive in the sense where you’ll find user-generated content and have the ability to add your own items to be delivered through its content network to its larger user base. But you can interact with them on an individual level, bookmarking them across various social media sites, or adding them to your personal favorites within the BeThree network.
There’s also the ability to leave comments on each article and a unique option to leave a private comment that’s shared between only yourself and the article author. This is something quite fitting for such a network and is a privacy feature that many readers will appreciate. Your favorites and your private comments can be accessed through your account dashboard.
What could improve BeThree’s content delivery system, as it’s targeted towards tech savvy users that take advantage of RSS and mobile delivery options, would be deeper interaction with remotely delivered content as well. For instance, if a user receives their BeThree articles on their mobile phones, having an option to add this item directly to their Favorites from their mobile would be an added benefit and time saver for end users.
Glam Media, Inc., the pioneer of vertical content networks and number one in reach for women online, today announced the launch of Glam Wellness, a new vertical encompassing mind-body-spirit, empowerment and a healthy planet. Glam Wellness provides brand advertisers, including launch sponsor SOYJOY(R), with access to women passionate about wellness. More than 20 Web sites and publishers have joined the Wellness vertical, within the Glam Publisher Network of 640 sites, where Glam Media will represent their premium ad inventory. In addition, Natural Solutions Magazine and Earth Pledge, a nonprofit dedicated to promoting sustainable practices, both joined today as content partners on the Glam Wellness channel on Glam.com.
Launching with more than 3 million uniques, Glam Wellness is the fastest-growing premium wellness vertical network. Sites joining the Glam Publisher Network include: BeThree.com; Conscious Living TV; EcoFabulous; EatingWell; Lifescript; Low Impact Living; Spaparazzi and others. Glam Wellness is the most recent channel to launch in the Glam Media vertical content network, which brings together premium media content and 640 publishers to give advertisers a unique and diverse platform for brand engagement with their target audiences.
"Natural Solutions Magazine is excited to partner with Glam Media to inspire and inform readers (both online and in print) who care about well-being and healthy living," said Rob Lutz, President & Group Publisher, INNOVision HEALTH MEDIA, Inc. "Glam's Wellness channel brings together a premium community of Wellness publishers and content for consumers."
"The premium Wellness sites and sought-after publishers in the Glam vertical content network offer brand advertisers both incomparable reach and the right environment," said Joe Lagani, VP and GM of Glam Wellness and Glam Living. "Glam's Wellness channel enables brands to reach a premium wellness audience on the Web and to connect with women seeking purpose, balance and healthy living."
Glam Wellness will be overseen by Joe Lagani, former publisher of Conde Nast's House & Garden and is run by Glam co-founder and Wellness Director Rebecca Arora. Kristen Kancler is the Assistant Wellness Editor. Glam Media's vertical content network now features six separate channels, including: Style, Living, Entertainment, Wellness, Health & Family. Each channel offers a distinctive blend of original editorial, media partner content and curated content from the Glam Publisher Network. Glam facilitates the building of businesses for its hundreds of publishers by allowing them to focus on creating content and engaging their audiences while Glam Media's vertical network connects branded display advertisers with the online audiences of the sites in the Glam network. Glam Media interfaces with a handpicked network of publishers and managed vertical networks to provide a host of media services such as display and video advertising, content syndication, advertorials, search and other applications.
About Glam Media
The founders of Glam had an epiphany about what it would take to bring brand advertising online -- to niche and premium Web audiences. Today, Glam Media is the fastest growing Top 20 Media Company in the U.S. With a total reach of nearly 41 million unique monthly visitors in the U.S. (comScore Media Metrix) and 77 million global uniques, Glam Media provides a compelling mix of owned & operated web sites and the carefully curated Glam Publishing Network of more than 640 popular and influential lifestyle Web sites, blogs and magazines. For premium national brand advertisers, Glam Media offers an unprecedented array of reach and targeting that are singularly attractive to both upscale and aspirational consumers. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Glam Media is based in New York City and Brisbane, California.
SOURCE Glam Media, Inc.
One thing's for sure: Glam Media isn't letting that $85 million funding round sit around and ferment.
The latest of many announcements from the don't-call-it-an-ad-network media firm is that it has launched a "Wellness" division, opening up its ad services to sites in the health, fitness, and "green" niches.
With hippie food brand SoyJoy as a sponsor, Glam's Wellness channel has already ushered in about 20 sites that deal with "mind-body-spirit, empowerment, and a healthy planet," according to a release Monday. Among them are BeThree, Conscious Living TV, Ecofabulous, Low Impact Living, and Spaparazzi; two others, Natural Solutions magazine and Earth Pledge, will also contribute content to the Glam.com hub that the company runs.
Glam has been on a roll recently, with high-profile hires, acquisitions both domestic and international, and new advertising strategies that have left some thinking that it's the future of the ad industry and others wondering if it's just a big pink package of Valley hype.
But launching a health-and-living vertical, besides being the trendy thing to do, is part of Glam's planned expansion beyond strictly targeting women, something CEO Samir Arora alluded to in a talk at the EconAds conference earlier this summer.
Crunchy, Prius-driving yoga types are a fairly different demographic than the one most of Glam's current sections target: fans of celebrity news, fashion, beauty, and the like.
Next stop: Glam for dudes?
